If you’re heading a start-up company with limited resources and an unproven product, going international is probably not at the top of today’s agenda. But your product may have potential to sell in global markets, and you will be better positioned to realize that potential if you keep localization in mind from the start. This …Read More
If someone at MTM LinguaSoft tells you they are running a pseudo-translation on your content, don’t worry. It doesn’t mean that we’re off our game or that we don’t care about your project. Pseudo-translation is a process that allows us to spot potential problems in the layout or display of your translated document, website, or …Read More
The Chinese International Travel Monitor provides a yearly report on the preferences of Chinese tourists and the priorities of hoteliers and tourist destinations catering to them. Although Asian-Pacific destinations still remain at the top of the Chinese traveler’s list, long-haul travel is on the rise as well. Since 2016, the US and China have jointly …Read More
Women Organized Against Rape is a non-profit organization whose mission is to eliminate sexual violence through treatment, prevention education programs, and advocacy for the rights of survivors of sexual assault. As of the 2010 census, an estimated 12% of Philadelphians are native Spanish speakers. In order to make their services available to as many residents as possible, …Read More
A worker in China uses a digital interface to operate an industrial packaging machine… A consumer in Russia downloads an app to amplify a Wifi signal… A dental technician in Mexico orders from an e-commerce catalog… An Italian visitor to the Met uses a museum app for a self-guided tour… What do these users have …Read More
According to a recent survey by SearchDex, 99% of marketers say that winning at SEO is an important ingredient for sales growth. However, a whopping 91% agreed that managing an SEO program is difficult and costly. If you are planning to translate your website for foreign or bilingual markets, international SEO might seem like a …Read More
Your language partner is a critical first resource for optimizing your multilingual B2B website. Before digital marketing, advertisers relied on intuition and luck to choose the right words to reach buyers. As John Wanamaker famously put it, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Back …Read More
Recently I saw a press release about the launch of a global website for a local company. The developers had publicized it as a feature project on their blog. The site is available in English and Spanish. Of course my first question was, “Who did the translation?” As I read through the case study, I …Read More
MTM LinguaSoft partnered with Pavone, a full-service advertising agency based in Harrisburg, PA, to translate the PA Gas Switch website for Spanish-speaking Pennsylvania residents. PA Gas Switch is a tool provided by the Pennsylvania Public Utility Commission to help Pennsylvanians compare natural gas prices. The site provides information on suppliers and rates, consumer rights and …Read More
Connectify, Inc. creates applications to help consumers do more with their internet connections. MTM LinguaSoft worked with Connectify to translate mobile apps Connectify Hotspot and Speedify. Within three months, Connectify saw an average 30% increase in sales across eight new language markets: Arabic, Chinese, French, German, Portuguese, Russian, Spanish, and Turkish. We also translated and localized Connectify …Read More
