Currently, more than 55 million Hispanics living in the United States represents a growing market for health care. However, barriers of language and culture can make it difficult to navigate the U.S. healthcare system. Translating content into Spanish is only one way for the healthcare industry to reach out this growing demographic. Marketing to Hispanics …Read More
Navigating the United States healthcare system can be a daunting task for native English speakers, but it can become a true barrier to medical care for Asian Americans with limited English proficiency. According to the U.S. Census Bureau, 5.6% percent of the U.S. population identifies as Asian or Asian American, with the three largest ethnic …Read More
MTM LinguaSoft partnered with Tierney, a full-service advertising agency, to create Spanish-language outreach materials for the Pennsylvania Department of Revenue’s Tax Amnesty Program. The campaign included print ads and online banner ads as well as scripts and voiceovers for radio. In order to speak effectively and naturally to Spanish-speaking taxpayers, we provided cultural consulting, translation, …Read More
Women Organized Against Rape is a non-profit organization whose mission is to eliminate sexual violence through treatment, prevention education programs, and advocacy for the rights of survivors of sexual assault. As of the 2010 census, an estimated 12% of Philadelphians are native Spanish speakers. In order to make their services available to as many residents as possible, …Read More
As the official tourism marketing agency for Greater Philadelphia, Visit Philadelphia promotes attractions and events across the region. MTM LinguaSoft has been working with Visit Philadelphia to translate press releases into Spanish. Spanish is the second most common language spoken by visitors to Philadelphia after English. Through our partnership with Visit Philadelphia, we’ve been impressed …Read More
MTM LinguaSoft partnered with Living Beyond Breast Cancer to adapt and translate guides for women living with metastatic breast cancer, into Spanish, French, Vietnamese, Chinese and Tagalog. As LBBC Senior Director Janine Guglielmino explained, the mission of Living Beyond Breast Cancer is to reach women who need information and support. Trust is central to this endeavor. …Read More
MTM LinguaSoft partnered with Pavone, a full-service advertising agency based in Harrisburg, PA, to translate the PA Gas Switch website for Spanish-speaking Pennsylvania residents. PA Gas Switch is a tool provided by the Pennsylvania Public Utility Commission to help Pennsylvanians compare natural gas prices. The site provides information on suppliers and rates, consumer rights and …Read More
Living Beyond Breast Cancer is a non-profit organization whose mission is to connect people to trusted breast cancer information and a community of support, ensuring no one impacted by breast cancer feels uninformed or alone. LBBC came to MTM LinguaSoft for help translating their information guide for newly diagnosed metastatic breast cancer patients. LBBC wanted …Read More
You see it on billboards during your morning commute and hear it when you turn on the television or wait in the check-out line at the grocery store. With an estimated 41 million native speakers in the United States alone, Spanish is the second most widely spoken language in the world. In their study El español: …Read More
Hanlon Creative, a full service marketing and advertising firm, has come to MTM LinguaSoft for several projects. In this case, their client, the Archdiocese of Philadelphia, wanted to translate a series of brochures for its Office for Child and Youth Protection for outreach to Spanish-speaking communities in Philadelphia. MTM LinguaSoft handled the translation of the …Read More
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