Over the years we’ve seen companies both large and small take a variety of approaches to obtaining translation. While some practices may be understandable for companies that have infrequent and small translation requirements, we’ve run into four practices that often hang on long after some businesses’ translation needs have become regular and extensive, costing money …Read More
Why wait until clients ask for multilingual content? Here are six reasons why connecting with a professional translation partner now is a good idea. A partner for proposals If an RFP includes translation, fast access to solid information about process and pricing will give you an edge over your competition. We’ll work with you to …Read More
The heart plays a more influential role in B2B sales than you might expect. Although business purchasing appears to be driven by logic and efficiency, it’s also made in the context of personal risk. The consequences of a poor choice can be serious. Prestige, reputation, and even livelihood itself can be threatened by a deal …Read More
If your business is expanding overseas, localizing your existing English-language content for foreign audiences can seem like an overwhelming task. As we’ve discussed previously, translating your website is the first and most obvious step in the process. But what about blog posts, social media, and other types of inbound marketing content? Localizing these can be …Read More
MTM LinguaSoft partnered with Tierney, a full-service advertising agency, to create Spanish-language outreach materials for the Pennsylvania Department of Revenue’s Tax Amnesty Program. The campaign included print ads and online banner ads as well as scripts and voiceovers for radio. In order to speak effectively and naturally to Spanish-speaking taxpayers, we provided cultural consulting, translation, …Read More
February 16, 2018 marks the start of the Year of the Earth Dog. According to Chinese astrology, the dog is loyal, fair, and straightforward, with a reputation for saying what he means. On the other hand, Chinese homophones (words that sound the same but have different meanings), are tricky things in Chinese language and culture. It is not …Read More
A few years ago we published a post inspired by the British newspaper The Guardian‘s question: “Does the symbol @ have a name? If not, any suggestions?” Many readers responded with “the at sign,” its boring name in English, and some explained its origin in commerce and bookkeeping. However, other readers provided translations of the more colorful names used in other languages. Some …Read More
Arabic is spoken by 166 million people in 27 countries across 6,000 miles, from Nouakchott on the western coast of Mauritania to Muscat, Oman. When a client asks for a translation “into Arabic,” it’s important to know which dialect they need. Benjamin B. Sargent, a researcher at Common Sense Advisory, explains in the September issue …Read More
MTM LinguaSoft partnered with the Wordsmithie team to adapt an international marketing campaign for the electronics manufacturer Plantronics. It was our role as language services partner to translate and localize a series of 25 sub-headlines for ten different markets and languages. The -WARE Campaign Compound word headlines were created using the suffix “-WARE” to communicate the …Read More
All translation involves some adaptation of the original message, if only because the structures of languages vary. Often there is no exact equivalent for a word or phrase. Different cultures can have different expectations about formality or tone. Translation is almost never a matter of simply replacing one word with its equivalent. In the case of most technical, …Read More
