If you plan to market your software solution globally, translation and localization are essential steps. From the outside, the software localization process can look like a “black box.” Opening up the box and explaining the process provides insights into how best to prepare your software for translation and localization. Definitions Translation: replacing text in one …Read More
Global content is multilingual content. From patient-facing advertising to the most specialized technical content, a professional translation service takes your message worldwide. How can a language partner help med/pharma clients reach all audiences, in any language? Multilingual patient information guides A non-profit treatment community translated a fifty-page guide for newly diagnosed breast cancer patients into …Read More
Website and software localization has always been a specialty of MTM LinguaSoft. Our technically-oriented team enjoys the challenges at the intersection of language and technology. And localization of mobile applications is becoming more and more essential. Mobile computing technology has spread faster than any other consumer technology in history. According to the GSMA Mobile Economy 2018 …Read More
The Chinese International Travel Monitor provides a yearly report on the preferences of Chinese tourists and the priorities of hoteliers and tourist destinations catering to them. Although Asian-Pacific destinations still remain at the top of the Chinese traveler’s list, long-haul travel is on the rise as well. Since 2016, the US and China have jointly …Read More
Omega Design is a leading designer and manufacturer of packaging machinery, equipment, and serialization solutions. Recently we translated HMI (Human-Machine Interface) strings for equipment sold to Omega’s foreign customers. Translating human-machine interface (HMI) strings is not as straightforward as you might think. This type of project requires ongoing communication between the client, the project manager, …Read More
Frontline Technologies was preparing to expand into Canada and Central America with Aesop, a phone and internet system used to manage teacher absences and arrange for substitutes. They wanted to provide versions of the system localized into French Canadian and Spanish. MTM LinguaSoft handled the entire project, which involved not only localizing the Aesop online …Read More
According to a recent survey by SearchDex, 99% of marketers say that winning at SEO is an important ingredient for sales growth. However, a whopping 91% agreed that managing an SEO program is difficult and costly. If you are planning to translate your website for foreign or bilingual markets, international SEO might seem like a …Read More
Connectify, Inc. creates applications to help consumers do more with their internet connections. MTM LinguaSoft worked with Connectify to translate mobile apps Connectify Hotspot and Speedify. Within three months, Connectify saw an average 30% increase in sales across eight new language markets: Arabic, Chinese, French, German, Portuguese, Russian, Spanish, and Turkish. We also translated and localized Connectify …Read More
Our CEO Myriam Siftar is interviewed by David Feinsmith of Hanlon Creative, a digital advertising, design, and development agency in Greater Philadelphia. Myriam answers questions such as: Can you prioritize web pages? What domain structure should you use for multilingual sites? How does your content management system impact localization? How does cultural consulting work? Is …Read More
Pre-release testing of software and pre-live testing of websites are common practices to make sure that everything looks right and all the functionality performs as expected. What some people don’t realize is the importance of performing that same kind of testing on all localized websites and software. There is a tendency to focus too much …Read More
