If you’re heading a start-up company with limited resources and an unproven product, going international is probably not at the top of today’s agenda. But your product may have potential to sell in global markets, and you will be better positioned to realize that potential if you keep localization in mind from the start. This …Read More
Cross-national business partnerships can be highly profitable, but they can also spark disputes requiring international arbitration or litigation. Some legal firms specializing in international dispute resolution may have bilingual legal professionals on staff. However, cross-border dispute resolution usually requires professional translation as well. A typical case might center on issues between an American manufacturer of …Read More
Lately we’ve been hearing from more clients who need translation services for international RFPs. Submitting a foreign language competitive bid can seem intimidating, but a knowledgeable language service partner can help. It’s not unusual for our clients to have already used Google Translate to get a cursory read of a foreign language Request for Proposal. …Read More
In an earlier post, we talked about the Gallup organization’s process for translating employee engagement surveys. Today, we want to discuss some of the cultural issues and biases that may taint survey results. Even if a survey has been painstakingly translated, some variation can be chalked up to cultural differences. Individuals from certain cultures may …Read More
MTM LinguaSoft has joined a select group of marketing and communication agencies as part of the MarCom Alliance. The MarCom Alliance was established by Bill Haley of Allied Pixel and Kim Landry of Hollister Creative in May 2016 to provide marketing communications services to organizations seeking an alternative to large full-service agencies. Haley and Landry …Read More
Online B2B sales are growing rapidly at home and overseas. Scalability of cloud platforms, constant mobile access, and the changing demographics of B2B buyers will accelerate the move to ecommerce. As industry, logistics, and warehousing becomes automated, purchasing will be expected to keep pace. For many B2B businesses, overseas markets have become essential for growth. Forrester …Read More
Proxy-based website translation is, in essence, a cloud-based service which facilitates translators’ access to your website in order to translate the content into a foreign language. Market leaders include Easyling, Smartling, and MotionPoint. When you work with a proxy-based service, your translated site remains on the proxy server and is delivered from that server, not …Read More
How can you ensure your brand image remains consistent when translating content for the global marketplace? While many businesses use style guides to create English language content, they may not always realize the importance of developing one for their translated content. A style guide establishes style and tone, grammatical conventions, and terminology for maintaining your company’s voice …Read More
Back in 2006, Common Sense Advisory (CSA), a major research provider in the area of translation and localization, came out with a report entitled “Can’t Read: Won’t Buy.” The report summarized a survey of 2,400 consumers in eight countries about their online buying preferences. The results showed convincingly that consumers prefer to buy products on sites …Read More
When you are thinking about going global, and you’re considering translation for your marketing materials, an interactive tool published by Think with Google provides some insight on whether to prioritize translation for different channels in different markets. Using millions of online interactions gathered through Google Analytics, Think with Google tracked the journey to online purchase …Read More
