Translating Clinical Outcome Assessments (COAs) for a research study requires careful preparation and review. If you are familiar with the process of creating and validating a measurement instrument in one language, you can appreciate the complexities of translating it into another language. In addition, Internal Review Boards and/or regulatory agencies will require documentation establishing that …Read More
Over the past few years, China has cracked down on what it considers misleading advertising. And its idea of “misleading” may come as a surprise to some companies. In March 2015, China fined P&G close to $1 million because of a toothpaste advertisement. The ads featured a smiling Taiwanese talk show host and boasted of …Read More
Global content is multilingual content. From patient-facing advertising to the most specialized technical content, a professional translation service takes your message worldwide. How can a language partner help med/pharma clients reach all audiences, in any language? Multilingual patient information guides A non-profit treatment community translated a fifty-page guide for newly diagnosed breast cancer patients into …Read More
When a new client needs a quote for multilingual e-learning, we’ll ask these questions to guide the translation process. We’ll also make suggestions for controlling integration costs. Advance preparation can streamline the process and ensure a great outcome. Estimating cost and turnaround time for e-learning translation: What version of Storyline did you use to build …Read More
Navigating the United States healthcare system can be a daunting task for native English speakers, but it can become a true barrier to medical care for Asian Americans with limited English proficiency. According to the U.S. Census Bureau, 5.6% percent of the U.S. population identifies as Asian or Asian American, with the three largest ethnic …Read More
Market researchers have long relied on “open ended” questions when interviewing subjects about their consumer experiences. The method has obvious benefits over multiple choice or “closed-ended” formats; if you ask people to explain things in their own words, unexpected concepts and issues can emerge. Some of the most amazing “a-ha!” moments can come from this …Read More
Translating your website into multiple languages (or even one language) can be a big undertaking. While we strive to make the actual translation process as smooth and carefree as possible, there is a lot more to preparing for a multilingual website than handing your existing website over to a translation partner with the direction “translate …Read More
Godfrey is a global marketing agency that provides a wide range of creative, marketing, advertising, and PR services to B2B companies. They were preparing an international advertising campaign for nora®, a major manufacturer of flooring products targeted at architects, builders, and end users in the healthcare, education, and manufacturing fields. Godfrey asked MTM LinguaSoft to …Read More
