china

Advertising in China? Watch your words.

By Jen Horner on April 18th, 2019

Crest Ad in Chinese

Over the past few years, China has cracked down on what it considers misleading advertising. And its idea of “misleading” may come as a surprise to some companies. In March 2015, China fined P&G close to $1 million because of a toothpaste advertisement. The ads featured a smiling Taiwanese talk show host and boasted of …Read More

Gift-Giving Around the World

By Kathy Quinn on December 23rd, 2015

red envelopes

The Christmas season is the biggest gift-giving occasion for most people in the United States—even for those who aren’t religious. While there are certainly many exceptions among the country’s heterogeneous population, for most Americans, Christmas (including Christmas Eve) is the main event. Christmas is celebrated around the world, but Christmas is not the major gift-giving …Read More

China Says: Watch Your Language!

By Kathy Quinn on February 3rd, 2015

  The Daily Show Puns and other forms of wordplay have a long and distinguished career in literature, advertising, jokes, and witty conversation. Punning has always been extremely popular in China, as we pointed out in an earlier post about Chinese texting. The characteristics of the language are perfectly suited to bring out the playfulness …Read More

Categories:  Cultural Competency

Tags:  ,

9 Tips on Giving Gifts in the Chinese Culture

By Jen Horner on December 11th, 2014

red envelopes

  It’s the holiday season, and you’ll probably be giving lots of gifts. Sometimes it can be a challenge to decide what is appropriate to a particular situation. The challenge is even bigger when you’re dealing with people in another culture. We’d like to share some things we’ve learned about gift-giving in Chinese culture.  These …Read More

Categories:  Cultural Competency

Tags:  

Welcome Chinese Tourists

By MTM LinguaSoft on October 7th, 2014

picture of two Chinese female tourists outside restaurant

Go to any tourist destination in the world these days and you are likely to see groups of Chinese tourists with a tour guide in the lead. Chinese tourism has been growing by leaps and bounds. With disposable income rising and the Chinese government expanding the number of approved travel destinations, the Chinese people have …Read More

How to Localize for the Chinese Marketplace

By MTM LinguaSoft on October 2nd, 2014

KFC restaurant in old, ornate Chinese building

Next week, on October 7 and 8, the U.S. Commercial Service will hold an event in New York City called “Discover Global Markets: Greater China Business Forum.” The forum is designed to give businesses information that they will need to succeed in exporting to China. Many businesses are anxious to take advantage of the Chinese …Read More

Lost in Transliteration

By Myriam Siftar on August 7th, 2008

Brand recognition and the Chinese market A story that has been making the rounds on the internet for years has it that Coca-Cola’s first attempt at a Chinese transliteration of its brand name actually translated as “bite the wax tadpole.” That story isn’t quite true, but the real story illustrates the difficulties of rendering a …Read More

Categories

What Our Clients Say

The results speak for themselves: Our business is growing.

MTM Lingua Soft translated documents, brochures, video subtitles, and business cards as we’ve expanded our global marketing efforts and engaged in more trade missions. The results speak for themselves: our distributors are bringing in more customers and our international business is growing.  I would recommend MTM LinguaSoft to any business interested in expanding their global presence.

Ken Grant
iChromotography

MTM LinguaSoft has been an amazing partner for my global project work.

My team supports several countries in a global department and whenever we need documents (job descriptions, policies, or presentations), we turn to MTM LinguaSoft and they always supply us with a solid, understandable product.

Theresa Teasley-Dergham
Sanofi US

We accomplished a lot in just a few weeks.

The project manager was very responsive and had excellent communication skills. We accomplished a lot in just a few weeks. I highly recommend using MTM LinguaSoft for your language needs in the healthcare setting.

Deborah Davis
Philadelphia International Medicine

We would recommend MTM LinguaSoft to any manufacturer for technical translations

MTM LinguaSoft translated highly technical information into Czech for a bulk plastic bottle unscrambling system, including the user manual, machine status, diagnostics displays on the human machine interface screen (HMI), and equipment device labeling. MTM LinguaSoft handled all the translations, met tight deadlines, and most importantly exceeded our customer’s expectations.

Randy Caspersen
Omega Design Corporation

We will be using MTM LinguaSoft for all our translation needs!

Everyone was very responsive and worked with me to provide the best fit for my needs. The price was very reasonable as well. We will be using MTM Linguasoft for all our translation needs!

Konnor Hummell
TerraSource Global

They helped us develop viable solutions to meet our clients’ requests.

I have been consistently impressed with MTM LinguaSoft’s thorough and knowledgeable approach towards our projects and their performance translating our materials.  MTM LinguaSoft has the technical capacity to complete and deliver translations in numerous languages and provide them in the necessary format. Their staff is professional, responsive and very easy to work with. I strongly recommend MTM LinguaSoft for all your global translation needs.

Brenda March
GlaxoSmithKline

We are very pleased with the translation results as well as delivery times.

It is a pleasure working with MTM LinguaSoft. We are very pleased with the translation results as well as delivery times. Thank you.

Sandra Blossey
IDT Biologika

Highly recommended!

MTM Linguasoft has a robust, professional staff that works thoroughly and accurately – even on tight deadlines. We’ve used this firm for translation services in both the IT and healthcare industries, and have had exceptional experiences each time. Highly recommended!

Darren Behuniak
Devon International Group

My clients complimented the translations as both accurate and nuanced.

MTM LinguaSoft provided us with high quality translations of market research surveys, and my clients complimented the translations for being both accurate and nuanced. They even worked with my programmers to simplify the print-to-program process and ensure the final programmed document accurately reflected their translation. When my clients are pleased, it reflects well on me and makes me a very satisfied client of MTM LinguaSoft.

Gail Jackman
Reach Research

They are dedicated to understanding the spirit of what we aim to convey.

We have been working with the team at MTM LinguaSoft since 2006. They go beyond faithful translation from French to English; they are dedicated to understanding the spirit of what we aim to convey in the world of coaching and change management. We play with acronyms in both languages that they are able to adapt and respect. They are great professionals.

Marie-Pascale Martorel
Trajectives

I know I can rely on them for any type of project, and they will be able to meet my needs no matter how complex.

MTM Linguasoft is an absolute pleasure to work with, and I am so glad I discovered them as a resource. The Curtis Institute of Music  performs concerts around the world, and we often need translations for a variety of materials including programs, biographies, press releases, and media coverage. MTM Linguasoft has handled each project flawlessly, whether the language in question is German, Spanish, Finnish, Swedish, or Mandarin. I know I can rely on them for any type of project, and they will be able to meet my needs no matter how complex. They are extremely fast, efficient, capable and a great partner in our international touring efforts.

Jennifer Kallend
Curtis Institute of Music

Revenues are up over 30% for the localized software.

Working with MTM LinguaSoft for localization was a seamless project. The MTM team provided not only translations but also valuable insight in SEO for the translated websites. Their advice and professionalism on the project created a ‘win’ for us. Revenues are up over 30% for the localized software.

Bhana Grover
Connectify, Inc.

Fast, efficient, and accurate translation of highly technical information.

MTM LinguaSoft translated documentation for our medical devices into 7 languages. They provided fast, efficient, and most important, accurate translation of highly technical information to allow us to comply with European Union and county-specific legal requirements. As we continue our global expansion, we will continue to rely on MTM LinguaSoft’s expertise and support

Corey Perine
Maxx Medical

They willingly worked with us as we made tweaks and adjustments.

We awarded our website translation project to MTM LinguaSoft because of the quality of their quotation, even though a competitor offered a lower price. Our decision was justified: the translation process went well. Their review of the finished pages were a great help in finding any outstanding issues. We would not hesitate to recommend MTM LinguaSoft for translation services, and will use them again for future projects.

Larry McGeachy
Cisco-Eagle

The process was smooth and painless.

The quality of translations was very very good and the process was smooth and painless. MTM LinguaSoft kept every delivery time they promised.

Rabih Zbib
Raytheon BBN

The team at MTM LinguaSoft guided us as we set goals, assessed our content, and addressed gaps in tone, style, and content.

MTM LinguaSoft gave us the tools and the support to better serve people with breast cancer. As a nonprofit organization, we had never worked with a professional translation company. The team at MTM LinguaSoft guided us as we set goals, assessed our content, and addressed gaps in tone, style and content. We’re grateful for their partnership in helping us deliver culturally sensitive content to vulnerable people at their moment of greatest need.

Janine E. Guglielmino
Living Beyond Breast Cancer

Professional, friendly, timely, and cost effective. I highly recommend them!

MTM LinguaSoft does a great job for us. They translate a variety of marketing and business materials for our clients in a variety of languages. They are professional, friendly, timely, and cost effective. I highly recommend them!

Michelle Price Taglialatela
Tag Strategies

They show extraordinary care in catering to our specific needs.

The quality of the work is consistently among the best. MTM LinguaSoft shows extraordinary care in catering to our specific needs and expertly addressing nuanced issues. They are quick to understand requirements, are very responsive to feedback, communicate openly throughout the course of a project, meet deadlines reliably – all at a competitive price. Moreover, the team is highly professional and a pleasure to work with.

Stephanie M. Strassel
Linguistic Data Consortium

I found MTM LinguaSoft phenomenal to work with.

I found MTM LinguaSoft to be phenomenal to work with when translating our website. Not only were they patient with the slow-workings of our small staff, but they were willing to take the time to work within our parameters.

Rebecca Faber
World Trade Center Delaware

Stay in touch. Sign up to receive tips on localization and business translation.