A compelling translation doesn’t just inform your audience: it captures your emotional tone and persuasive intent as well. Our expertise in multilingual desktop publishing, website translation, and multimedia localization makes us a natural partner for B2B and B2C advertising, marketing, public relations, and communications professionals.
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PA Tax Amnesty / Tierney
PAGasSwitch / Pavone
Philadelphia International Medicine
Global Philadelphia Association
Girl Scouts of Southeastern PA
Tin Cans Unlimited
Children's Hospital of Philadelphia
We understand that translated marketing materials must appeal to the target audience—an audience that may have a different culture and traditions. We offer a variety of related services for cultural adaptation:
Pre-Translation Cultural Consulting
Before translation even begins, we select linguists from each of the targeted countries to examine copy and design elements of the marketing materials. They will evaluate your message for its appropriateness for the local culture, flag content that may be problematic, and make suggestions for adapting the materials. Based on these insights, the client decides which elements require changes in the original copy for universal appeal and which elements should be changed to target specific cultures.
Marketing materials need more than literal translation, they need transcreation—adaptation of wording, tone, and graphic elements to resonate with your target audience. Our international network of translators, copywriters, and cultural consultants are familiar with the needs of marketing and advertising materials and can leverage their deep understanding of their own cultures to adapt your work for audiences in their home country.
Multilingual Typesetting and Layout
We’ll work with your design files, providing the special typesetting skills needed to turn your designs into print-ready files in languages using non-Roman alphabets or with uncommon diacritical marks. We specialize in Middle Eastern and Asian languages.
Digital Media and Multimedia
We specialize in localizing digital marketing materials, such as websites, apps, and email marketing. We will work with you to create the most efficient process for localizing content in different languages and fully test the localized application. We can help you optimize your foreign-language sites for search engines through in-country SEO research. For multimedia projects, you can count on us for related language services such as foreign-language voice-overs and subtitling.