Marketing & Advertising Translation

Why your agency needs a translation partner

By Jen Horner on July 5th, 2018

Why wait until clients ask for multilingual content? Here are six reasons why connecting with a professional translation partner now is a good idea. A partner for proposals If an RFP includes translation, fast access to solid information about process and pricing will give you an edge over your competition. We’ll work with you to …Read More

Global B2B Marketing: Hearts and Minds

By Jen Horner on February 20th, 2018

The heart plays a more influential role in B2B sales than you might expect. Although business purchasing appears to be driven by logic and efficiency, it’s also made in the context of personal risk. The consequences of a poor choice can be serious. Prestige, reputation, and even livelihood itself can be threatened by a deal …Read More

How to prepare marketing content for translation

By Jen Horner on February 1st, 2018

If your business is expanding overseas, localizing your existing English-language content for foreign audiences can seem like an overwhelming task. As we’ve discussed previously, translating your website is the first and most obvious step in the process. But what about blog posts, social media, and other types of inbound marketing content? Localizing these can be …Read More

Eight is Great, Four is Abhorred: Chinese Homophones

By Kenneth Farrall on January 19th, 2018

February 16, 2018 marks the start of the Year of the Earth Dog. According to Chinese astrology, the dog is loyal, fair, and straightforward, with a reputation for saying what he means. On the other hand, Chinese homophones (words that sound the same but have different meanings), are tricky things in Chinese language and culture. It is not …Read More

In-language coding for international market research

By Jen Horner on April 28th, 2017

Market researchers have long relied on “open ended” questions when interviewing subjects about their consumer experiences. The method has obvious benefits over multiple choice or “closed-ended” formats; if you ask people to explain things in their own words, unexpected concepts and issues can emerge.  Some of the most amazing “a-ha!” moments can come from this …Read More

MTM LinguaSoft joins the MarCom Alliance

By Jen Horner on October 20th, 2016

MTM LinguaSoft has joined a select group of marketing and communication agencies as part of the MarCom Alliance. The MarCom Alliance was established by Bill Haley of Allied Pixel and Kim Landry of Hollister Creative in May 2016 to provide marketing communications services to organizations seeking an alternative to large full-service agencies. Haley and Landry …Read More

B2B Sales in Foreign Markets: Your Language Services Partner’s Ongoing Role

By Jen Horner on June 8th, 2016

When companies consider B2B selling in foreign markets, the process of “localization,” broadly defined, comes up immediately. Each of these activities will require translation services: Market Research. Is the product needed in a particular market?  Who is likely to use it? Are there competing products? Translation may be necessary for document research and surveys, interviews, or focus …Read More

Transcreators’ Toolkit: Cheng yu

By Kenneth Farrall on December 10th, 2015

Transcreation is a process of creative translation for producing internationalized copy that clearly expresses your brand, connects emotionally with your audience, and ensures that you continue to control the message. When you consider the skill required to write resonant English-language copy, you realize that translating marketing materials for a foreign audience requires equally keen skills …Read More

Can you prioritize translation to match online customer journeys?

By Jen Horner on December 4th, 2015

When you are thinking about going global, and you’re considering translation for your marketing materials, an interactive tool published by Think with Google provides some insight on whether to prioritize translation for different channels in different markets.   Using millions of online interactions gathered through Google Analytics, Think with Google tracked the journey to online purchase …Read More

Transcreation: Creative Localization for Global Communication

By Jen Horner on September 24th, 2015

Marketing and advertising copy takes hard work. Great copy requires multiple iterations of concept testing, rewriting, audience testing, and more re-writing.  A message must be finely tuned and perfectly crafted, and this takes time, money, and nerves of steel. But how do you manage the process in order to enter a market where your customers don’t speak …Read More

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What Our Clients Say

MTM LinguaSoft has been an amazing partner for my global project work.

My team supports several countries in a global department and whenever we need documents (job descriptions, policies, or presentations), we turn to MTM LinguaSoft and they always supply us with a solid, understandable product.

Theresa Teasley-Dergham
Sanofi US

Fast, efficient, and accurate translation of highly technical information.

MTM LinguaSoft translated documentation for our medical devices into 7 languages. They provided fast, efficient, and most important, accurate translation of highly technical information to allow us to comply with European Union and county-specific legal requirements. As we continue our global expansion, we will continue to rely on MTM LinguaSoft’s expertise and support

Corey Perine
Maxx Medical

We accomplished a lot in just a few weeks.

The project manager was very responsive and had excellent communication skills. We accomplished a lot in just a few weeks. I highly recommend using MTM LinguaSoft for your language needs in the healthcare setting.

Deborah Davis
Philadelphia International Medicine

Professional, friendly, timely, and cost effective.

MTM LinguaSoft does a great job for us. They translate a variety of marketing and business materials for our clients in a variety of languages. They are professional, friendly, timely, and cost effective. I highly recommend them!

Michelle Price Taglialatela
Tag Strategies

We would recommend MTM LinguaSoft to any manufacturer for technical translations

MTM LinguaSoft translated highly technical information into Czech for a bulk plastic bottle unscrambling system, including the user manual, machine status, diagnostics displays on the human machine interface screen (HMI), and equipment device labeling. MTM LinguaSoft handled all the translations, met tight deadlines, and most importantly exceeded our customer’s expectations.

Randy Caspersen
Omega Design Corporation

They willingly worked with us as we made tweaks and adjustments.

We awarded our website translation project to MTM LinguaSoft because of the quality of their quotation, even though a competitor offered a lower price. Our decision was justified: the translation process went well. Their review of the finished pages were a great help in finding any outstanding issues. We would not hesitate to recommend MTM LinguaSoft for translation services, and will use them again for future projects.

Larry McGeachy
Cisco-Eagle

My clients complimented the translations as both accurate and nuanced.

MTM LinguaSoft provided us with high quality translations of market research surveys, and my clients complimented the translations for being both accurate and nuanced. They even worked with my programmers to simplify the print-to-program process and ensure the final programmed document accurately reflected their translation. When my clients are pleased, it reflects well on me and makes me a very satisfied client of MTM LinguaSoft.

Gail Jackman
Reach Research

We will be using MTM LinguaSoft for all our translation needs!

Everyone was very responsive and worked with me to provide the best fit for my needs. The price was very reasonable as well. We will be using MTM Linguasoft for all our translation needs!

Konnor Hummell
TerraSource Global

The results speak for themselves: Our business is growing.

MTM Lingua Soft translated documents, brochures, video subtitles, and business cards as we’ve expanded our global marketing efforts and engaged in more trade missions. The results speak for themselves: our distributors are bringing in more customers and our international business is growing.  I would recommend MTM LinguaSoft to any business interested in expanding their global presence.

Ken Grant
iChromotography

The team at MTM LinguaSoft guided us as we set goals, assessed our content, and addressed gaps in tone, style, and content.

MTM LinguaSoft gave us the tools and the support to better serve people with breast cancer. As a nonprofit organization, we had never worked with a professional translation company. The team at MTM LinguaSoft guided us as we set goals, assessed our content, and addressed gaps in tone, style and content. We’re grateful for their partnership in helping us deliver culturally sensitive content to vulnerable people at their moment of greatest need.

Janine E. Guglielmino
Living Beyond Breast Cancer

I know I can rely on them for any type of project, and they will be able to meet my needs no matter how complex.

MTM Linguasoft is an absolute pleasure to work with, and I am so glad I discovered them as a resource. The Curtis Institute of Music  performs concerts around the world, and we often need translations for a variety of materials including programs, biographies, press releases, and media coverage. MTM Linguasoft has handled each project flawlessly, whether the language in question is German, Spanish, Finnish, Swedish, or Mandarin. I know I can rely on them for any type of project, and they will be able to meet my needs no matter how complex. They are extremely fast, efficient, capable and a great partner in our international touring efforts.

Jennifer Kallend
Curtis Institute of Music

I found MTM LinguaSoft phenomenal to work with.

I found MTM LinguaSoft to be phenomenal to work with when translating our website. Not only were they patient with the slow-workings of our small staff, but they were willing to take the time to work within our parameters.

Rebecca Faber
World Trade Center Delaware

Highly recommended!

MTM Linguasoft has a robust, professional staff that works thoroughly and accurately – even on tight deadlines. We’ve used this firm for translation services in both the IT and healthcare industries, and have had exceptional experiences each time. Highly recommended!

Darren Behuniak
Devon International Group

They are dedicated to understanding the spirit of what we aim to convey.

We have been working with the team at MTM LinguaSoft since 2006. They go beyond faithful translation from French to English; they are dedicated to understanding the spirit of what we aim to convey in the world of coaching and change management. We play with acronyms in both languages that they are able to adapt and respect. They are great professionals.

Marie-Pascale Martorel
Trajectives

It is a pleasure working with MTM LinguaSoft.

We are very pleased with the translation results as well as delivery times. Thank you.

Sandra Blossey
IDT Biologika

The process was smooth and painless.

The quality of translations was very very good and the process was smooth and painless. MTM LinguaSoft kept every delivery time they promised.

Rabih Zbib
Raytheon BBN

Revenues are up over 30% for the localized software.

Working with MTM LinguaSoft for localization was a seamless project. The MTM team provided not only translations but also valuable insight in SEO for the translated websites. Their advice and professionalism on the project created a ‘win’ for us. Revenues are up over 30% for the localized software.

Bhana Grover
Connectify, Inc.

They helped us develop viable solutions to meet our clients’ requests.

I have been consistently impressed with MTM LinguaSoft’s thorough and knowledgeable approach towards our projects and their performance translating our materials.  MTM LinguaSoft has the technical capacity to complete and deliver translations in numerous languages and provide them in the necessary format. Their staff is professional, responsive and very easy to work with. I strongly recommend MTM LinguaSoft for all your global translation needs.

Brenda March
GlaxoSmithKline

They show extraordinary care in catering to our specific needs.

The quality of the work is consistently among the best. MTM LinguaSoft shows extraordinary care in catering to our specific needs and expertly addressing nuanced issues. They are quick to understand requirements, are very responsive to feedback, communicate openly throughout the course of a project, meet deadlines reliably – all at a competitive price. Moreover, the team is highly professional and a pleasure to work with.

Stephanie M. Strassel
Linguistic Data Consortium