When companies consider B2B selling in foreign markets, the process of “localization,” broadly defined, comes up immediately. Each of these activities will require translation services: Market Research. Is the product needed in a particular market? Who is likely to use it? Are there competing products? Translation may be necessary for document research and surveys, interviews, or focus …Read More
Over the past few years, China has cracked down on what it considers misleading advertising. And its idea of “misleading” may come as a surprise to some companies. In March 2015, China fined P&G close to $1 million because of a toothpaste advertisement. The ads featured a smiling Taiwanese talk show host and boasted of …Read More
February 5, 2019 marks the start of the Year of the Earth Pig. According to Chinese astrology, the pig is kind, thoughtful, tolerant, and resilient. Pigs are respected for their reliability and integrity. On the other hand, Chinese homophones (words that sound the same but have different meanings), are tricky things in Chinese language and culture. It is …Read More
Why wait until clients ask for multilingual content? Here are six reasons why connecting with a professional translation partner now is a good idea. A partner for proposals If an RFP includes translation, fast access to solid information about process and pricing will give you an edge over your competition. We’ll work with you to …Read More
The heart plays a more influential role in B2B sales than you might expect. Although business purchasing appears to be driven by logic and efficiency, it’s also made in the context of personal risk. The consequences of a poor choice can be serious. Prestige, reputation, and even livelihood itself can be threatened by a deal …Read More
If your business is expanding overseas, localizing your existing English-language content for foreign audiences can seem like an overwhelming task. As we’ve discussed previously, translating your website is the first and most obvious step in the process. But what about blog posts, social media, and other types of inbound marketing content? Localizing these can be …Read More
Market researchers have long relied on “open ended” questions when interviewing subjects about their consumer experiences. The method has obvious benefits over multiple choice or “closed-ended” formats; if you ask people to explain things in their own words, unexpected concepts and issues can emerge. Some of the most amazing “a-ha!” moments can come from this …Read More
MTM LinguaSoft has joined a select group of marketing and communication agencies as part of the MarCom Alliance. The MarCom Alliance was established by Bill Haley of Allied Pixel and Kim Landry of Hollister Creative in May 2016 to provide marketing communications services to organizations seeking an alternative to large full-service agencies. Haley and Landry …Read More
Transcreation is a process of creative translation for producing internationalized copy that clearly expresses your brand, connects emotionally with your audience, and ensures that you continue to control the message. When you consider the skill required to write resonant English-language copy, you realize that translating marketing materials for a foreign audience requires equally keen skills …Read More
When you are thinking about going global, and you’re considering translation for your marketing materials, an interactive tool published by Think with Google provides some insight on whether to prioritize translation for different channels in different markets. Using millions of online interactions gathered through Google Analytics, Think with Google tracked the journey to online purchase …Read More
