In the United States, autumn brings to mind spectacular displays of fall foliage, the somber turning of the seasons, and spooky Halloween festivities. In other parts of the world, a bounty of national and religious holidays fall within a three-week period from mid-September to early October. Sometimes this succession of holidays makes my job as …Read More
Currently, more than 55 million Hispanics living in the United States represents a growing market for the health care. However, barriers of language and culture can make it difficult for Hispanics to navigate the U.S. healthcare system. Translating content into Spanish is only one way for the healthcare industry to reach out this growing demographic. …Read More
Navigating the United States healthcare system can be a daunting task for native English speakers, but it can become a true barrier to medical care for Asian Americans with limited English proficiency. According to the U.S. Census Bureau, 5.6% percent of the U.S. population identifies as Asian or Asian American, with the three largest ethnic …Read More
With Thanksgiving Day upon us, it seems like a good time to reflect upon the use of “thank you” in different cultures. Most Americans are trained to say “please” and “thank you” to everyone on all kinds of occasions. “Please” is the “magic word” whenever you want someone to do something for you. “Thank you” …Read More
MTM LinguaSoft partnered with Living Beyond Breast Cancer to adapt and translate guides for women living with metastatic breast cancer, into Spanish, French, Vietnamese, Chinese and Tagalog. As LBBC Senior Director Janine Guglielmino explained, the mission of Living Beyond Breast Cancer is to reach women who need information and support. Trust is central to this endeavor. …Read More
A few years ago we published a post inspired by the British newspaper The Guardian‘s question: “Does the symbol @ have a name? If not, any suggestions?” Many readers responded with “the at sign,” its boring name in English, and some explained its origin in commerce and bookkeeping. However, other readers provided translations of the more colorful names used in other languages. Some …Read More
The 1957 children’s book by Dr. Seuss, How the Grinch Stole Christmas, is a beloved holiday classic. In addition to the book, most American children know the late 1960s cartoon version of the story as well as the more recent Jim Carrey live action film. In the story, a dyspeptic green holiday hater impersonates Santa …Read More
I attended the 2016 Visitor Experience Conference in Philadelphia on October 10. Several recent developments had motivated me to attend: Sree Sreenivasan’s talk at the TechniCulture event during Philly Tech Week 2016. At the time he was the Chief Digital Officer at the Metropolitan Museum in New York City. The Met’s audio-guide app is available …Read More
Tourism and hospitality staff are interacting with people from other countries and cultures with greater frequency every year. The number of international tourists worldwide topped one billion in 2012, and grew by 13% by the end of 2014. The nationalities of tourists are changing as well. Some of the biggest increases in tourism spending have come from the BRIC …Read More
Welcome to 2016, the U.S-China Tourism Year, a joint effort led by the U.S. Department of Commerce and the China National Tourism Administration. The initiative to encourage travel between the United States and China was announced last fall by President Barack Obama and President Xi Jinping. In addition to programs for cooperation and cultural exchange …Read More
