Congratulations, you’ve decided to go global! Users prefer apps in their own native languages, and professionally translated software keeps you competitive. Whether you’re dealing with mobile apps or other software, if you want to sell in foreign markets, you’ll need translation and localization. How do you choose a language partner for software localization? An online …Read More
In the United States, autumn brings to mind spectacular displays of fall foliage, the somber turning of the seasons, and spooky Halloween festivities. In other parts of the world, a bounty of national and religious holidays fall within a three-week period from mid-September to early October. Sometimes this succession of holidays makes my job as …Read More
When a client needs translation, we always ask when they want it delivered. Sometimes, the client replies “as soon as possible.” This communicates urgency, but it’s not really helpful information. When handling an urgent translation, we need to find a balance between speed, cost, and quality. As a rule, translation project managers try to hit …Read More
When companies consider B2B selling in foreign markets, the process of “localization,” broadly defined, comes up immediately. Each of these activities will require translation services: Market Research. Is the product needed in a particular market? Who is likely to use it? Are there competing products? Translation may be necessary for document research and surveys, interviews, or focus …Read More
When you translate your website to serve an expanding global market, optimizing it for search should be top of mind from the very start. Search Engine Optimization (SEO) makes your website easier to find by adapting the content and meta-data to suit buyers’ search strategies and search engines’ requirements. You don’t need to hire a …Read More
Translating Clinical Outcome Assessments (COAs) for a research study requires careful preparation and review. If you are familiar with the process of creating and validating a measurement instrument in one language, you can appreciate the complexities of translating it into another language. In addition, Internal Review Boards and/or regulatory agencies will require documentation establishing that …Read More
A version of this post was originally published on eLearning Industry on April 10, 2019. When localizing video for e-learning, an instructional designer can choose between subtitles or voiceovers. Subtitles are more cost-effective, but voiceovers are better for demonstrations, especially when on-screen activities require the viewer’s full attention. The expense of voiceovers will increase if …Read More
Over the past few years, China has cracked down on what it considers misleading advertising. And its idea of “misleading” may come as a surprise to some companies. In March 2015, China fined P&G close to $1 million because of a toothpaste advertisement. The ads featured a smiling Taiwanese talk show host and boasted of …Read More
Articulate Rise was released in late 2016 for authoring e-learning for mobile devices. Since its release, Rise has become a favorite for developers of responsive courses. However, organizations with global workforces have encountered difficulties when translating and localizing Rise modules. Unlike Articulate 360, Adobe Captivate, and many other popular authoring tools, Rise did not initially …Read More
Designing international symbols can be hazardous “Push button, get bacon” – that’s how a joke t-shirt interprets those instructional icons from the hand dryers you often see in public restrooms. Out of context, these types of icons can be either humorous or unintelligible. Even in context, their meaning can be obscure. Now imagine that you’re …Read More
