Over the past few years, China has started to crack down on what it considers misleading advertising. And its idea of “misleading” may come as a surprise to some companies. In March 2015, China fined P&G close to $1 million because of a toothpaste advertisement. The ads featured a smiling Taiwanese talk show host and …Read More
Articulate Rise was released in late 2016 for authoring e-learning for mobile devices. Since its release, Rise has become a favorite for developers of responsive courses. However, organizations with global workforces have encountered difficulties when translating and localizing Rise modules. Unlike Articulate 360, Adobe Captivate, and many other popular authoring tools, Rise did not initially …Read More
Designing international symbols can be hazardous “Push button, get bacon” – that’s how a joke t-shirt interprets those instructional icons from the hand dryers you often see in public restrooms. Out of context, these types of icons can be either humorous or unintelligible. Even in context, their meaning can be obscure. Now imagine that you’re …Read More
A global manufacturer of equipment for a closely regulated industry needed translation of safety procedures and operating manuals for an overseas regulatory agency. The technical content required a team of linguists with specialized knowledge of the subject domain. Real-time collaboration, rigorous oversight, and near-simultaneous review was made possible through Smartcat, a cloud-based translation platform used …Read More
One of the first questions we ask when someone requests a translation into French is whether the audience is in Europe or Canada. Some clients want to know if there really is a difference. The answer? An emphatic “yes.” The differences are substantial. European French and Canadian French translators are not interchangeable. This doesn’t mean …Read More
February 5, 2019 marks the start of the Year of the Earth Pig. According to Chinese astrology, the pig is kind, thoughtful, tolerant, and resilient. Pigs are respected for their reliability and integrity. On the other hand, Chinese homophones (words that sound the same but have different meanings), are tricky things in Chinese language and culture. It is …Read More
If you plan to market your software solution globally, translation and localization are essential steps. From the outside, the software localization process can look like a “black box.” Let’s open the box. Understanding the process helps you prepare your software for translation and localization. Definitions Internationalization (i18n): Preparing software and websites to ensure a smooth …Read More
Global content is multilingual content. From patient-facing advertising to the most specialized technical content, a professional translation service takes your message worldwide. How can a language partner help med/pharma clients reach all audiences, in any language? Multilingual patient information guides A non-profit treatment community translated a fifty-page guide for newly diagnosed breast cancer patients into …Read More
2018 was a big year for traveling for the team at MTM LinguaSoft. Myriam traveled to Muscat, Oman to see friends and explore the gorgeous landscape. Ken visited family in Penshan, Sichuan Province, China. He and his family also enjoyed an extended stay at a Buddhist monastery. Jen went to Mexico City to visit her …Read More
In the past few years, neural machine translation (NMT) has advanced by leaps and bounds, enough so that MT with or without post-editing has become a viable, cost-efficient alternative to human-translated texts. Next-level translation technology Digital technologies have always been central to our business. For example, we use Computer Assisted Translation (CAT) tools to maintain …Read More
