According to a recent survey by SearchDex, 99% of marketers say that winning at SEO is an important ingredient for sales growth. However, a whopping 91% agreed that managing an SEO program is difficult and costly. If you are planning to translate your website for foreign or bilingual markets, international SEO might seem like a …Read More
Cross-national business partnerships can be highly profitable, but they can also spark disputes requiring international arbitration or litigation. Some legal firms specializing in international dispute resolution may have bilingual legal professionals on staff. However, cross-border dispute resolution usually requires professional translation as well. A typical case might center on issues between an American manufacturer of …Read More
If you are developing e-learning modules and plan to use or market them in another country, localization is a crucial step. Research has shown that people who are taught something in their second language, regardless of fluency, often think they understand more of the content than they actually do. To maximize impact, a well-implemented e-learning …Read More
Your language partner is a critical first resource for optimizing your multilingual B2B website. Before digital marketing, advertisers relied on intuition and luck to choose the right words to reach buyers. As John Wanamaker famously put it, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Back …Read More
Recently I saw a press release about the launch of a global website for a local company. The developers had publicized it as a feature project on their blog. The site is available in English and Spanish. Of course my first question was, “Who did the translation? And why wasn’t it MTM LinguaSoft?” As I …Read More
Foreign language voice-over recording involves a number of steps from script translation and locating voice talent to the actual recording and file delivery. But if you have a multimedia project that includes audio, there is another option besides voice-over recording—subtitling. Subtitling adds foreign language captions at the bottom of the screen to mirror or paraphrase …Read More
MTM LinguaSoft partnered with Living Beyond Breast Cancer to adapt and translate guides for women living with metastatic breast cancer, into Spanish, French, Vietnamese, Chinese and Tagalog. As LBBC Senior Director Janine Guglielmino explained, the mission of Living Beyond Breast Cancer is to reach women who need information and support. Trust is central to this endeavor. …Read More
At its very deepest, the martial art of Iaido emphasizes the connection of the mind, body, and spirit working together to respond quickly and effortlessly to a sudden attack. The term Iaido consists of the Japanese kanji characters 居合 (Iai) and 道 (do). In English, the term is often translated as “the way of mental …Read More
MTM LinguaSoft partnered with Pavone, a full-service advertising agency based in Harrisburg, PA, to translate the PA Gas Switch website for Spanish-speaking Pennsylvania residents. PA Gas Switch is a tool provided by the Pennsylvania Public Utility Commission to help Pennsylvanians compare natural gas prices. The site provides information on suppliers and rates, consumer rights and …Read More
Lately we’ve been hearing from more clients who need translation services for international RFPs. Submitting a foreign language competitive bid can seem intimidating, but a knowledgeable language service partner can help. It’s not unusual for our clients to have already used Google Translate to get a cursory read of a foreign language Request for Proposal. …Read More
