Are you considering using video to create user manuals and training materials? According to the Cisco Visual Networking Index (VNI) Forecast, the shift to video will continue to accelerate. By 2021, video will make up 82% of all IP traffic. Currently, YouTube is the second most popular search engine in the world after Google. This …Read More
Navigating the United States healthcare system can be a daunting task for native English speakers, but it can become a true barrier to medical care for Asian Americans with limited English proficiency. According to the U.S. Census Bureau, 5.6% percent of the U.S. population identifies as Asian or Asian American, with the three largest ethnic …Read More
An earlier version of this post appeared on the Society for Technical Communication – Philadelphia Metro Chapter blog. Most e-learning clients only think about translation and localization after they’ve already designed a course in English. We suggest reversing the process, because designing with localization in mind saves time and money. Here are issues that e-learning …Read More
Digital video is everywhere. Demand for translated subtitles and foreign language voice-overs is growing. Typically, global businesses need multimedia translation for training videos, e-learning modules, product demonstrations, market research, and marketing/advertising. If you have an video that is already completed, how should you go about translating it? Is it scripted? Instructional media, e-learning and training, …Read More
E-learning localization has a lot of moving parts: translation, voice-overs, animation and graphics localization, integration, and testing. But before any of these can take place, it’s important to evaluate the English source version and make sure that it can be localized. Is the content and format appropriate for the culture you are trying to reach? …Read More
The heart plays a more influential role in B2B sales than you might expect. Although business purchasing appears to be driven by logic and efficiency, it’s also made in the context of personal risk. The consequences of a poor choice can be serious. Prestige, reputation, and even livelihood itself can be threatened by a deal …Read More
The Chinese International Travel Monitor provides a yearly report on the preferences of Chinese tourists and the priorities of hoteliers and tourist destinations catering to them. Although Asian-Pacific destinations still remain at the top of the Chinese traveler’s list, long-haul travel is on the rise as well. Since 2016, the US and China have jointly …Read More
If your business is expanding overseas, localizing your existing English-language content for foreign audiences can seem like an overwhelming task. As we’ve discussed previously, translating your website is the first and most obvious step in the process. But what about blog posts, social media, and other types of inbound marketing content? Localizing these can be …Read More
MTM LinguaSoft partnered with Tierney, a full-service advertising agency, to create Spanish-language outreach materials for the Pennsylvania Department of Revenue’s Tax Amnesty Program. The campaign included print ads and online banner ads as well as scripts and voiceovers for radio. In order to speak effectively and naturally to Spanish-speaking taxpayers, we provided cultural consulting, translation, …Read More
Women Organized Against Rape is a non-profit organization whose mission is to eliminate sexual violence through treatment, prevention education programs, and advocacy for the rights of survivors of sexual assault. As of the 2010 census, an estimated 12% of Philadelphians are native Spanish speakers. In order to make their services available to as many residents as possible, …Read More
