Your language partner is a critical first resource for optimizing your multilingual B2B website. Before digital marketing, advertisers relied on intuition and luck to choose the right words to reach buyers. As John Wanamaker famously put it, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Back …Read More
Recently I saw a press release about the launch of a global website for a local company. The developers had publicized it as a feature project on their blog. The site is available in English and Spanish. Of course my first question was, “Who did the translation? And why wasn’t it MTM LinguaSoft?” As I …Read More
Foreign language voice-over recording involves a number of steps from script translation and locating voice talent to the actual recording and file delivery. But if you have a multimedia project that includes audio, there is another option besides voice-over recording—subtitling. Subtitling adds foreign language captions at the bottom of the screen to mirror or paraphrase …Read More
MTM LinguaSoft partnered with Living Beyond Breast Cancer to adapt and translate guides for women living with metastatic breast cancer, into Spanish, French, Vietnamese, Chinese and Tagalog. As LBBC Senior Director Janine Guglielmino explained, the mission of Living Beyond Breast Cancer is to reach women who need information and support. Trust is central to this endeavor. …Read More
At its very deepest, the martial art of Iaido emphasizes the connection of the mind, body, and spirit working together to respond quickly and effortlessly to a sudden attack. The term Iaido consists of the Japanese kanji characters 居合 (Iai) and 道 (do). In English, the term is often translated as “the way of mental …Read More
MTM LinguaSoft partnered with Pavone, a full-service advertising agency based in Harrisburg, PA, to translate the PA Gas Switch website for Spanish-speaking Pennsylvania residents. PA Gas Switch is a tool provided by the Pennsylvania Public Utility Commission to help Pennsylvanians compare natural gas prices. The site provides information on suppliers and rates, consumer rights and …Read More
Lately we’ve been hearing from more clients who need translation services for international RFPs. Submitting a foreign language competitive bid can seem intimidating, but a knowledgeable language service partner can help. It’s not unusual for our clients to have already used Google Translate to get a cursory read of a foreign language Request for Proposal. …Read More
No matter what area of business you’re in today, it’s hard to keep up with the accelerating pace of technological change. The onslaught of new devices, new apps, and new tech buzzwords never seems to end. Translation services are certainly no exception. If you pay even a modest amount of attention to the news, you’ve …Read More
Connectify, Inc. creates applications to help consumers do more with their internet connections. MTM LinguaSoft worked with Connectify to translate mobile apps Connectify Hotspot and Speedify. Within three months, Connectify saw an average 30% increase in sales across eight new language markets: Arabic, Chinese, French, German, Portuguese, Russian, Spanish, and Turkish. We also translated and localized Connectify …Read More
Our CEO Myriam Siftar is interviewed by David Feinsmith of Hanlon Creative, a digital advertising, design, and development agency in Greater Philadelphia. Myriam answers questions such as: Can you prioritize web pages? What domain structure should you use for multilingual sites? How does your content management system impact localization? How does cultural consulting work? Is …Read More
