Although businesses like ours are often called “translation agencies” or “language service providers,” we prefer to call ourselves “language service partners.” This choice reflects our business philosophy and the kind of client relationships we want to develop. What is a language services partner? In a newsletter last summer, our friend Valerie Schlitt explained why her …Read More
Asian cultures around the world will mark the beginning of the new lunar year on and around January 25, 2020. It’s the time to celebrate the coming spring by honoring ancestors, gathering with family, and preparing for a symbolic fresh start. The lunar new year is celebrated as a public holiday in Brunei, Hong Kong, …Read More
Our clients in architecture, engineering, industrial design, and manufacturing often need translation and localization of CAD drawings. Teamwork and communication between the translation project manager and the client is essential. What files do we need? For almost all projects, we use translation project management software called a CAT (Computer Aided Translation) tool. These tools are …Read More
When a new client needs a quote for multilingual e-learning, we’ll ask these questions to guide the translation process. We’ll also make suggestions for controlling integration costs. Advance preparation can streamline the process and ensure a great outcome. Estimating cost and turnaround time for e-learning translation: What version of Storyline did you use to build …Read More
Creative agencies add value for their clients through strategic partnerships with complementary service providers. When a client needs translation and localization for multilingual audiences, a language service partner can help a lot. How and when does translation and localization fit into the content creation workflow? The most efficient projects have taken localization into account from …Read More
Do you use video to educate and inform your international audiences? According to the Cisco Visual Networking Index (VNI) Forecast, the shift to video will continue to accelerate. By 2021, video will make up 82% of all IP traffic. Currently, YouTube is the second most popular search engine in the world after Google. The benefits …Read More
The short answer is, some languages require more space than others to express the same thing. When translating from English into Korean, you should expect the Korean written result to take up 10-15% less space on the page, because Korean is a more compact script. When translating from English into French, the French result might …Read More
Congratulations, you’ve decided to go global! Users prefer apps in their own native languages, and professionally translated software keeps you competitive. Whether you’re dealing with mobile apps or other software, if you want to sell in foreign markets, you’ll need translation and localization. How do you choose a language partner for software localization? An online …Read More
When companies consider B2B selling in foreign markets, the process of “localization,” broadly defined, comes up immediately. Each of these activities will require translation services: Market Research. Is the product needed in a particular market? Who is likely to use it? Are there competing products? Translation may be necessary for document research and surveys, interviews, or focus …Read More
When you translate your website to serve an expanding global market, optimizing it for search should be top of mind from the very start. Search Engine Optimization (SEO) makes your website easier to find by adapting the content and meta-data to suit buyers’ search strategies and search engines’ requirements. You don’t need to hire a …Read More
