According to a recent survey by SearchDex, 99% of marketers say that winning at SEO is an important ingredient for sales growth. However, a whopping 91% agreed that managing an SEO program is difficult and costly. If you are planning to translate your website for foreign or bilingual markets, international SEO might seem like a daunting prospect. It shouldn’t. Although SEO guidelines seem to change constantly, your development team and your language partner can work together to give your site a head start on the road to optimization.
We’ve created a resource explaining 10 elements of core international SEO that can and should be addressed during the localization process. You’ll find guidance on questions such as:
- Should I choose a country-level top level domain or multilingual sub-directories?
- What are hreflang tags and how are they deployed?
- How do I make the site visible to the right search engines for my audience?
- What are some typical pitfalls to avoid?
We agree that SEO can be complicated and sometimes confusing. We are committed to helping our clients establish a solid foundation by creating multilingual websites that overseas customers can find.
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