According to a recent survey by SearchDex, 99% of marketers say that winning at SEO is an important ingredient for sales growth. However, a whopping 91% agreed that managing an SEO program is difficult and costly. If you are planning to translate your website for foreign or bilingual markets, international SEO might seem like a daunting prospect. It shouldn’t. Although SEO guidelines seem to change constantly, your development team and your language partner can work together to give your site a head start on the road to optimization.
“10 Steps for Core International SEO” explains how support for international SEO
can be established during the localization process. You’ll find guidance on questions such as:
- Should I choose a country-level top level domain or multilingual sub-directories?
- What are hreflang tags and how are they deployed?
- How do I make the site visible to the right search engines for my audience?
- What are some typical pitfalls to avoid?
SEO can be complicated and sometimes confusing. We help our clients establish a solid foundation by creating multilingual websites that overseas customers can find.