Images of Globalization

In this article, we will use images to visually represent the issues involved with globalization. These images do not tell everything about the countries they come from, but by surprising and amusing us they strongly suggest that there is more to product globalization than translation of words. When creating product names, brands, labels and other marketing messages for foreign markets, it is critical to ensure meaningful translations along with localization of concepts and knowledge of cultural icons and preferences.

The power of global branding is such that the brands transcend the language barriers. But equally important is an accurate translation or one risks communicating the opposite of what is intended.

Consumer products and specifically grocery items show us how local flavors and cultural icons are skillfully mixed with global branding.

Knowing local practices helps produce an accurate representation of country-specific values. Children's toys and games are among a wide range of products that require culturally accurate symbols, colors. Imagine Scrabble or Monopoly for China ...

ISO Standards Glossary

Anyone involved in foreign trade is affected by the International Standards Organization's classification system. The ISO has a set of international standards that can be used in any type of business and are accepted around the world as proof that a business can provide assured quality. There are thousands of ISO standards, and if you want to look up an ISO classification fast, the best place to do it is the ISO Standards Glossary www.standardsglossary.com). Simply click on an ISO number at the home page, and you'll see what products are covered by that number.

Free Market Reports

The analysts of Export Navigator have identified and regularly check 10,000 free market reports on the Internet. They guarantee that the market reports retrieved by the search engine: